Archive - The Innovative Athlete

The Transfer Portal Is Not a Hedge

How athletes should think about the transfer portal

Jul 27 • Inno Athlete and Ryan Small

Sports Agent vs. Business Manager: Who Actually Does What?

Ways to think about building systematically from the start.

Jul 20 • Inno Athlete and Ryan Small

The Club Sports Industrial Complex

How to navigate a system built to keep you busy, worried, and spending.

Jul 13 • Inno Athlete and Ryan Small

How Companies Really Evaluate Athlete Endorsement Deals: Think Like a CEO

Most athletes negotiate from their perspective. Companies negotiate from theirs. Understand the difference.

Jul 6 • Inno Athlete and Ryan Small

June 2026

Athletes and Personal Power Laws

From my perspective, a lot of athletes neglect their greatest strengths.

Jun 29 • Ryan Small and Inno Athlete

Where Did The Originals Go?

Jun 22 • Ryan Small and Inno Athlete

Hire When It Hurts... A Lot

When to hire agents in the world of NIL and "amateur" athletics.

Jun 14 • Ryan Small and Inno Athlete

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